The big night has finally arrived; Joe's night. It comes as no surprise that Joe's show takes the lead in spectators' interest season after season. His consistency is his trademark, which is why we can't get enough of his clean lines and graphic prints.
This season, Joe brings us an assortment of ready-to-wear garments that can easily slip into my very own wardrobe, and everyone else's. He makes black and white interesting with a few graphic prints - think stylized camo, classic baroque, and graphic statements and symbols like the eiffel tower men's knit. He veers away from his usual girlish A-line, reminiscent of his wife Kimberley's line Pink Tartan. Joe prefers a much more boyish silhouette for women this season, channeling the '60's era of London Mod. Models are given short dark cuts with carefully contoured faces. Joe juxtapozes tailored blazers and leather jackets with an assortment of studs that work their way around the arms and neck. Joe Fresh has certainly traded his safety for a sense of edge this season, and I must admit, I like the direction he's going in.